“Consistency isn’t just about how often you post and sticking to a set schedule; it’s way more about how you show up with your content and how you make your community feel when they engage with the ideas you share. Consistency is taking the clarity you have around your purpose, your message, your ideas, and your values, and letting that breathe into and shape everything you share and do online.

Consistency is how you differentiate yourself from the crowd; it’s how you show up and say something, over and over again, that is unique to you.”

~Jen Carrington

p.s. I don’t really care for most of the article, written in the usual way with “content” and “strategy” and such, but appreciated this way of thinking of a usually restrictive word.